SPFL looking for new title sponsor
Betting giants Ladbrokes will not be renewing their deal past next summer
Last updated 15th Aug 2019
The SPFL will be looking for a new title sponsor from next season after Ladbrokes decided it would not renew its current deal.
The betting outlet is ending all football partnerships in Scotland and England, with parent company GVC Holdings saying the move comes down to their commitment to promote responsible gambling.
Ladbrokes began their association with the four Scottish leagues by agreeing a two-year deal in 2015 before extending for another year in 2017.
The latest deal, signed in 2018, runs out next summer.
SPFL chief executive Neil Doncaster said: “Ladbrokes’ parent company, GVC Holdings, recently announced a reduction in the visibility of their betting brands during football matches, including within SPFL matches in season 2019/20.
As a result, they have confirmed that their title sponsorship of the Scottish Premiership, Championship, League 1 and League 2 will not be renewed once the current agreement concludes at the end of this season.
“We’re proud of the tremendous partnership we’ve enjoyed with Ladbrokes since 2015 and, given the growth of Scottish football over the past four years, with seasonal crowds up almost 20% to 4.9m, we’re in great shape to attract significant interest from new sponsors, both nationally and internationally.
“Working with our 42 clubs across Scotland has been hugely beneficial for Ladbrokes, with enormous brand exposure and media value.
“We’ll no doubt have strong interest from potential title sponsors in light of the unrivalled level of nationwide coverage, passion and drama that the SPFL consistently delivers, plus our live TV coverage confirmed up to 2025, and we expect a busy period of discussions over the coming months".