Motherwell fans pledge almost £60,000 to buy tickets for low-income families
The club say they will also match the total
Motherwell supporters have donated almost £60,000 to buy season tickets low-income families and unemployed fans.
The Fir Park side gave existing season-ticket holders a free renewal for the upcoming campaign while also offering the option for them to donate to a fund.
The tally currently sits at £58,155 and will be matched by the club - meaning it covers the cost of around 700 season tickets.
Motherwell chief executive Alan Burrows said: "It says everything about the compassion and generosity of our supporters that they've raised such a significant amount of money for this initiative.
"Our club exists to do everything in our power to benefit people in our local community, whether they are Motherwell supporters or not."
A message to season ticket holders on the club website about the fund says: "The past year has been an exceptionally challenging one for all of us.
"On top of worries about our health and the wellbeing of our loved ones, many have also had to contend with worries about their jobs and, in many cases, facing unemployment.
"Beyond the challenges of Covid-19, our area also faces economic issues in normal times. Our unemployment rate is higher than the Scottish and British average, and many other families and individuals are surviving on low incomes.
"In the 1980s and early 1990s, our town was going through another crisis with high unemployment. Then, the club, the fans and local businesses rallied around to help people receive free tickets for matches.
"We displayed our community spirit and care for each other, ensuring people remained part of our family and stayed in contact with people, while they tried to get back on their feet.
"Now, we once again want to give something back to those in our area who want to get to the football, and help them share in the community spirit and friendship that being in our stadium brings.
"We want everyone to feel able to be part of our club, and remove the financial barrier to entry where possible".