Ladbrokes extend SPFL sponsorship

Ladbrokes has extended its sponsorship of the Scottish Professional Football League for another two years.

The bookmaker's initial three-year deal was due to expire in the summer and the latest deal will run until 2020.

SPFL chief executive Neil Doncaster said: "We are thrilled that Ladbrokes has chosen to extend its title sponsorship of the SPFL for a further two years.

"We have enjoyed a superb partnership since they first came on board in 2015, and are confident that will continue and flourish until 2020 and hopefully beyond.

"We are also aware of our social responsibilities as a senior professional league in Scotland and will continue to promote a message of responsible gambling in conjunction with Ladbrokes.''

All three major Scottish competitions are sponsored by betting firms.

The chief executive of Ladbrokes Coral Group, Jim Mullen, said he was delighted his company was at the heart of Scotland's football conversation.

He added: "In being at the heart of the discussion we also want to make sure that it reflects that gambling should be fun, not a problem, and that is why our continued sponsorship will enable us to promote responsible gambling and work with clubs to ensure that the integrity of the sport is upheld.

"We take our role as a sponsor seriously and we take our role to help customers keep gambling fun just as seriously.'

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