Young Scottish Entrepeneur Makes One to Watch List

Scottish entrepeneur Cally Russell's been named as one of Forbes '30 Under 30 Europe'.

Published 19th Jan 2016

Scottish entrepreneur Cally Russell has been named as

one of Forbes ’30 under 30 Europe’.

Cally (27) founded the personalised shopping app –

Mallzee – in late 2012 bringing together hundreds of

high street retailers in one handy location.

As an M-Commerce pioneer, Mallzee is currently

ranked as the number one multi-retailer shopping app in

the UK and was named by Yahoo as “one of the six

apps that will change the way we shop forever”.

The app has a six figure user base, thousands of users

daily in over 125 countries with millions of product

interactions each week.

Forbes first ever “30 Under 30 Europe” list,

announced in London this morning, features 300 young

innovators, entrepreneurs and leaders across Europe

who are under 30 years of age and who are

transforming business, technology, finance, media,

culture and more, as judged by some of the most

accomplished and acclaimed individuals in each

category. The list covers 10 categories – Media,

Industry, Policy, Retail and E-Commerce, The Arts,

Entertainment, Social Entrepreneurs, Science and

Health Care, Technology, and Finance – with each of

the honorees vetted by a panel of expert judges in their

respective fields. Visit Forbes 30 Under 30.

With the list covering the whole of Europe, Cally was

the only Scottish entrepreneur featured in the Retail and

E-Commerce category. Other noteable Scottish

honoree is tennis star, Andy Murray (Entertainment

category).

Cally grew up in the Scottish highlands and studied at

Dundee University he now lives and works in Edinburgh

having established the Mallzee headquarters in the

Scottish capital. Cally readily admits one of the

toughest decisions he has made as CEO of Mallzee

happened last year, when he appeared on Dragons Den

and turned down Peter Jones offer of £75K investment.

Fortunately only a few months later his decision was

vindicated when Mallzee closed a significant £2.5

million funding round led by the Royal Mail Group,

taking total funding raised to date, to £3.1 million.