Tributes paid to couple who died in fire at Cameron House
Simon Midgley and Richard Dyson, from London, were guests at the five-star resort on the banks of Loch Lomond when flames took hold on Monday morning.
Over 70 firefighters fought the blaze but one of the men died at the scene and the other died at the Royal Alexandra Hospital in Paisley.
Mr Midgley was a freelance journalist at the London Evening Standard and ran his own PR company.
Evening Standard editor George Osborne said: ''The team here at the Standard are very sad to hear the awful news about Simon and Richard.
We will miss Simon's adventurous spirit. Everyone sends our thoughts and prayers to his family at this impossible time.''
Digital director David Tomchak added: ''Simon was a talented writer with a natural charm and curiosity. The Evening Standard will miss him sorely.''
Mr Midgley had posted pictures from around Glasgow on social media over the weekend and on Sunday added an image of Cameron House to Instagram with the comment ''home for the weekend!''
John Payne, of Hope Church in Harrogate, North Yorkshire, said Mr Dyson's parents had asked their local church to pray for the family.
He wrote on Facebook: ''As you can imagine both Roger and Val are devastated. They have asked us to pray for them and the family.
Please pray for them, for the God of all comfort to make his presence so powerfully known in the midst of their pain.
Our hearts go out to them and I'm sure they'd welcome your love and support at this awful time.''
An online fundraising page has been set up to support the families of both men.
It has been organised by their neighbour Gary Steel who wrote: ''Both Simon and Dickie were a fantastic couple who brought joy to many of their friends and family and taken far too early in this accident.
Simon and Richard were very quick to open their arms when we first became neighbours and a friendship that we will cherish forever.
The boys were so keen to explore the west coast of Scotland and were asking away only a few nights ago about all the things they should do in the beautiful city of Glasgow.''
Three other people - a family of two adults and a child - were rescued by ladder from the fire and taken to hospital in Glasgow but have since been discharged.