Software technology firm Swipii to create 45 jobs in Glasgow
A hi-tech firm which has created a customer loyalty app is to recruit a further 45 workers at its Glasgow headquarters.
A hi-tech firm which has created a customer loyalty app is to recruit a further 45 workers at its Glasgow headquarters.
Software technology company Swipii has secured a £500,000 regional selective assistance grant from Scottish Enterprise to allow it to expand its existing operations.
The firm currently has 10 employees but over the next year will recruit a further 45 staff and lease more space at its St Vincent Street office.
The loyalty app - launched in 2014 and which can be used at 563 UK locations - allows shoppers to sign up via a dedicated iPad at participating retail outlets and collect points on each visit by scanning a card, key fob or mobile phone.
Each retailer can tailor the rewards it offers and consumers are notified of the latest deals.
The app is also integrated with social network site Facebook, which allows additional information to be gathered from customers that can be tailored for future marketing activities.
Finance Secretary Derek Mackay said: "Swipii is an excellent example of a Scottish start-up at the forefront of software technology.
"I welcome their investment, supported by a £500,000 regional selective assistance award from Scottish Enterprise, which will lead to the creation of 45 new jobs and secure additional space in Glasgow, testament to the skilled workforce here."
Swipii chief executive and co-founder Chitresh Sharma said: "One of the best choices we made was to start a business in Scotland due to its amazing and very supportive ecosystem.
"We have been helped hugely from getting our first office through to hiring the right the people and support with funding."
Customers say they have seen an increase in business due to the app.
May Gem Tan, owner of Tempo Tea Bar, said: "We've seen a steady increase in our revenue and profitability.
"Swipii allows us to make our customers feel highly-valued without that costing us a great deal of money."
Adrian Gillespie, managing director of growth companies, innovation and infrastructure at Scottish Enterprise, said: "Swipii has joined the many start-ups which benefit from Scotland's top technology talent and we look forward to working with the company as it progresses its impressive expansion plan."