Advertising watchdog bans social media posts by Glasgow bars

The ASA says the posts encouraged excessive drinking

Author: Rob WallerPublished 7th Sep 2022

Two well-known bars in Glasgow are being reprimanded by the advertising watchdog for breaking strict alcohol rules by encouraging excessive drinking.

The Advertising Standards Authority has banned two posts which appeared on the Instagram account of cocktail bar The Spiritualist, in Miller Street in the city centre.

The ASA said they were condoning and encouraging excessive drinking and featuring a person who appeared to be under 25.

Signature Pubs, trading as The Spiritualist, said the posts had been removed.

Also in the regulator's sights is the Slug & Lettuce on St Vincent Street.

Pub to review social media ads

The body ruled against two Facebook posts and an Instagram post which is says featured people who appeared to be under 25 years old and encouraged excessive drinking.

Stonegate Pub Company, trading as the Slug & Lettuce, Glasgow acknowledged that the ads "possibly breached the Code" and said they had removed them.

They added that they were reviewing their other social media ads and would remove any that were similar.

Edinburgh nightclubs criticised

The ASA also banned three Instagram posts and a Facebook post for The Hive, a nightclub in Edinburgh, which included text such as: "Not only do I dance like nobody is watching, I also drink as if I don't work in the morning," and "Drinks from £1."

City Clubs (Edinburgh), trading as The Hive, said they accepted that the posts were not socially responsible and had removed them.

It said: "We acknowledged that the ads were intended to be light-hearted. However, we considered they nonetheless condoned and encouraged excessive drinking and therefore were socially irresponsible and breached the Code."

A TikTok post for the Lulu nightclub in the capital, which featured clips of women holding drinks, having drinks poured from bottles of spirits into their mouths, and dancing while in a nightclub, was slo bannedm

Montpeliers (Edinburgh), trading as Lulu, accepted that some of the clips did not show responsible drinking and also acknowledged that some of the individuals featured in the post were not clearly over the age of 25.

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