James Bay Wins BRITs Critics' Choice Award 2015
"I'm pretty speechless," he says
James Bay has been named as the winner of the BRITs Critics’ Choice Award.
The 24-year-old singer-songwriter and guitarist beat his fellow nominees George The Poet and Years & Years to take the prestigious title.
Enthusing about his win, James said: "I'm pretty speechless. After all the years I've spent watching the BRITs and even after this year; watching my fan base grow so much, I never thought I'd actually be getting an award myself.
“And what a huge honour to be following the incredible artists who've won before! I'm really chuffed, thank you to everyone who has supported me."
James now rubs shoulders with previous winners Adele, Florence and the Machine, Ellie Goulding, Jessie J, Emeli Sandé, Tom Odell and Sam Smith who have all gone on to achieve huge mainstream success.
James will pick up his award at the televised ‘The BRITs Are Coming’ nominations show broadcast on ITV on Thursday 15th January.
The event will also feature live performances from Clean Bandit and FKA Twigs.
The BRIT Awards ceremony takes place at London’s O2 Arena on Wednesday 25th February.