Smoking Baby Billboard Appears in Leeds
A controversial billboard has appeared in Leeds after the World Health Organisation linked processed meats with cancer.
Commissioned by animal rights organisation PETA, it shows a picture of a baby smoking a cigar and reads "You Wouldn't Let Your Child Smoke. Like Smoking, Eating Bacon, Sausages and Other Processed Meats Is Linked to Cancer".
WHO released a report earlier this week, warning processed meats are as much of a cancer threat as smoking is.
"We all know how important it is to set a good example for our kids, and that means choosing habits – such as eating vegan meals – that will steer them towards a healthier life", says PETA Associate Director Elisa Allen. "The billboard will remind us all that, just as we should put down the cigarettes, we should put down the bacon butties and pick up fibre-rich, heart-healthy plant-based foods instead."