'Three Lions' storms up singles chart ahead of England's Euro 2020 semi-final

Could Baddiel, Skinner and the Lightning Seeds reach Number 1 again?!

David Baddiel, Frank Skinner and Ian Broudie in 1996
Author: Scott ColothanPublished 6th Jul 2021
Last updated 6th Jul 2021

David Baddiel, Frank Skinner and the Lightning Seeds’ ‘Three Lions’ is storming up the UK singles chart ahead of England’s Euro 2020 semi-final against Denmark.

Buoyed by England’s 4-0 thrashing of Ukraine in Rome on Saturday, fans have been downloading and streaming the timeless 1996 football anthem in their droves.

According to the latest Official Singles Chart Update, ‘Three Lions’ has climbed 16 places to Number 6 and it’s certain to gain significant momentum if England beat Denmark at Wembley Stadium on Wednesday night (7th July).

If ‘Three Lions’ tops the final singles chart on Friday, it would be the first time in the Official Chart’s 69-year history that a song has scored five spells at Number 1 with the same artist line-up.

‘Three Lions’ had two spells at Number 1 upon its initial release during Euro ’96, and the ’98 rework also reached the chart summit during the 1998 World Cup in France. It climbed to Number 1 for a third time when England reached the semi-finals of the 2018 World Cup in Russia.

However, the song’s climb up the chart this time could be thwarted by Official Charts Company rules designed to prevent old songs from dominating the weekly countdown.

When songs are over three years old, they have to notch up 1,200 audio/video streams to equal one sales unit compared to 600 for a new track.

On Saturday morning ahead of the England vs. Ukraine match, our very own Frank Skinner played ‘Three Lions’ during his Absolute Radio show and treated us to a singalong.

Watch the glorious moment here:

Frank and David also went viral during the England vs. Germany game at Wembley last week when they shared a selfie at the stadium:

Elsewhere on this week’s Official Singles Chart Update, Fat Les’ ‘Vindaloo’ is at Number 40 and New Order’s World Cup 1990 song 'World In Motion' is at Number 57.

13 bands who have sponsored football clubs:

Wet Wet Wet

Back in 1993, Scottish kings of soft rock Wet Wet Wet became the shirt sponsors of their local football team Clydebank F.C. Pictured is Marti Pellow and co. proudly clutching the home, away and third kits.

Motörhead

Metal legends Motörhead sponsored the Greenbank under-10s B team from Lincolnshire in 2006 after they were approached by the manager Gary Weight. He told the BBC: "It was from a bizarre idea one evening. I sent an email off to them and they came back and said it was a great idea. I knew Lemmy years ago and for him, I think the thought of a football team running out with the Motorhead logo made him chuckle a bit, so that's where it's come from."

Goldie Lookin Chain

Comedy rappers Goldie Lookin Chain sponsored Newport County AFC's football kit for their games in the Football Association of Wales Premier Cup in 2004. Band member Mike Balls said at the time: "It was designed by the fans - one of them designed it with the medallion round the neck just for the Welsh Cup, so hopefully we (Newport) can stay in it longer than we usually do."

Jake Bugg

Back in 2017, the then 23-year-old Jake Bugg signed a 10-month sponsorship deal with his beloved Notts County. He told BBC Nottingham: "It's amazing, to see your team out there playing nice football is great. For them to do it with your name on the front is even better. I'm sure there are places I've been like Germany or Brazil that might not have heard of them. It's nice to get the team's name out there."

Fatboy Slim

In 1999, chart-conquering dance titan Fatboy Slim invested £100,000 into his then impoverished local side Brighton and Hove Albion. In return, his Skint Records label logo was emblazoned on the front of the club's shirts for the next season.

Fatboy Slim

Fatboy Slim also launched a limited-edition Brighton shirt in 2004 to celebrate the release of his new studio album 'Palookaville.

The Prodigy

In 2012, dance-rock legends The Prodigy sponsored the Eastleigh Reds Under-13s football team in Hampshire. Liam Howlett was inspired to sponsor the team after hearing that they train to their thumping track 'Warrior's Dance'.

Bad Manners

Back in 1996, ska legends Bad Manners had their name emblazoned on Margate FC's shirt. Ahead of their 1997 FA Cup first round game against Fulham, singer Buster Bloodvessel went onto the pitch for a kickabout while proudly wearing the shirt.

Ed Sheeran

In May 2021, Ed Sheeran announced he's the new shirt sponsor for his team Ipswich Town. The one-year deal covers both the men and women's' teams. Ed said: "The football club is a big part of the local community and this is my way of showing my support. I have always enjoyed my trips to Portman Road and I'm looking forward to going back there as soon as supporters are allowed into stadiums again. With the new owners from the US coming in, there are sure to be exciting times ahead for Ipswich fans, including myself."

The Libertines

In 2018, The Libertines joined forces with Margate FC to launch a new kit. The band's logo was emblazoned on the front of the home and away shirts of the Kent-based team, who play in the Isthmian League Premier Division. New versions of the kit have been launched in subsequent seasons.

Iron Maiden

Iron Maiden haven't officially sponsored bassist Steve Harris' beloved West Ham United, however in 2019 Maiden and West Ham joined forces to launch a collaborative kit. Dubbed Die With Your Boots On in homage to Iron Maiden's 1983 'Piece of Mind' track of the same name, the kit was designed by Steve alongside the East London football club. Pictured is Steve launching the kit with Pablo Zabaleta.

Iron Maiden

An away version of Iron Maiden's Die With Your Boots On kit was later launched in 2021.

Mogwai

Scottish post-rockers Mogwai were the shirt sponsors for St Roch's Primary and Deaf School in Roystonhill, Glasgow in 2018. Referencing Mogwai's 1997 debut album 'Mogwai Young Team', the primary school tweeted: "Mr McDonald and The Young Team of St Roch's Primary would like to thank @mogwaiband for sponsoring their new football strips! They look amazing! We can't thank you enough."

Super Furry Animals

Welsh purveyors of psychedelic indie, Super Furry Animals, sponsored Cardiff City for their Welsh cup run in 1999 and 2000. Gruff Rhys and Guto Price said: "We are both from Cardiff and City fans, but the other three band members are from north Wales and are not so big on Cardiff."

Enter Shikari

Electro-rockers Enter Shikari sponsored sixth tier football club St Albans City FC for the 2020 and 2021 season. "Growing up I was passionate about two things: football and music," said Enter Shikari bassist Chris Batten. "The reality is that sport and music go hand-in-hand when it comes to providing a positive outlet for young people, no matter what their background. SACFC lead the way with their community outreach programs and Enter Shikari couldn't be more proud to embark on a partnership with the club."

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