KISS sell music catalogue, brand name and image rights in lucrative deal
Gene Simmons insists it’s a 'collaboration' and not an 'acquisition'
KISS have sold the rights to their music catalogue, brand name and intellectual property to Swedish company Pophouse Entertainment Group AB.
The lucrative deal is reported to be worth over $300 million (around £240 million) and it sees KISS strike a deal with Pophouse, who are behind the ABBA Voyage avatar shows in London.
Pophouse, which was co-founded by ABBA’s Björn Ulvaeus, is also masterminding KISS’s upcoming avatar shows that the band announced at their final concert in New York last December.
Commenting on the Pophouse deal, which includes master recordings and publishing rights, Gene Simmons told Associated Press: “I don't like the word acquisition. Collaboration is exactly what it’s about.
“It would be remiss in our inferred fiduciary duty — see what I just did there? — to the thing that we created to abandon it," he continued. “People might misunderstand and think, ‘OK, now Pophouse is doing that stuff and we’re just in Beverly Hills twiddling our thumbs.’ No, that’s not true. We’re in the trenches with them. We talk all the time. We share ideas. It’s a collaboration. Paul (Stanley) and I especially, with the band, we’ll stay committed to this. It’s our baby."
One again confirming that KISS won’t be playing live again, Simmons added: “We’re not going to tour again as Kiss, period. We’re not going to go put the makeup on and go out there.”
Pophouse CEO Per Sundin says the KISS avatar show will kick off in the second half of 2027 in North America.
Sundin said that he hopes the all-encompassing KISS deal will expose their music to a new audience, saying: “The record companies, the three big ones that are left, they’re doing a fantastic job, but they have so many catalogs and they can’t focus on everything.
“We work together with Universal (Music Group) and KISS, even though we will own the artists rights, and we're doing it in conjunction with KISS. But yes, we bought all rights, and that's not something I've seen that clear before."
Other artists who have sold all or some of their music rights in recent years include Nancy Wilson, Bob Dylan, Stevie Nicks, Mick Fleetwood, Lindsey Buckingham, Mötley Crüe, Metallica producer Bob Rock and the estate of David Bowie.
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Rock stars unmasked, including KISS:
Ghost’s Tobias Forge (aka Papa Emeritus) unmasked
Flanked by his band of Nameless Ghouls, Tobias Forge has adopted a number of papal guises over the years; from the various incarnations of Papa Emeritus through to Cardinal Copia and Papa Emeritus IV. On the right is Tobias Forge without his mask at the Grammy Awards in 2019.
Nameless Ghoul Aether unmasked
In May 2022, Yorkshire musician Chris Catalyst revealed he had been masquerading as the Nameless Ghoul Aetha on Ghost's tours. Following the final arena date of Ghost's European Imperatour at László Papp Budapest Sports Arena in Hungary, Catalyst shared a group photo backstage and wrote: "Amaaaazing tour with our wonderful Ghost family. I suppose that's that particular cat out of the bag. So great to be doing this again. Playing this fantastic music with these brilliant people makes me run out of superlatives." In June 2023, Catalyst confirmed he's no longer a touring member of Ghost.
Nameless Ghoul Fire unmasked
Chris Catalyst's end of tour photo also confirmed that Ghost's Nameless Ghoul lead guitarist, Fire (formerly Alpha), is former Bloodbath guitarist Per Eriksson. Fans have also given the Swedish musician's character the nickname Sodo.
John 5 unmasked
When he's performing live with Rob Zombie, guitarist John 5 wears makeup and masks onstage, including this Aliens-esque guise at Download Festival in 2014. The 52-year-old musician has recently been recruited as a touring member of Mötley Crüe and he's performing sans makeup on stage.
Richie Sambora unmasked
In February 2023, former Bon Jovi guitarist Richie Sambora was unveiled as Jacket Potato on ITV show The Masked Singer. Speaking about his involvement in the show, Richie Sambora said: "It took a little getting used to (singing in a potato), but once I put it on, that was it! It's a wild reality when you do this show, it's a gas. Everyone has treated me so good here. I've had a ball! It's been a lot of fun."
Slipknot’s Shawn ‘Clown’ Crahan unmasked
Slipknot percussionist #6 Shawn Crahan unveiled his new silver clown mask to the world when the Iowan masked metallers premiered fearsome single 'Unsainted' in May 2019. Outside of the day job banging things with Slipknot, the unmasked Shawn Crahan is an acclaimed film director and photographer.
Slipknot’s Mick Thomson unmasked
Slipknot guitarist #7 Mick Thomson's metallic hockey mask is so perfectly formidable it has remained relatively unchanged for years. On the right is an Mick Thomson without his mask traversing the streets of New York in 2019 ahead of Slipknot's appearance on Jimmy Kimmel Live.
Buckethead unmasked
The highly enigmatic guitarist, who wears a KFC bucket on his head, revealed his real identity on self-released 2013 album 'Pike 13'. It poignantly depicts a younger Buckethead – real name Brian Carroll – without his mask on and hugging his late dad.
Slipknot’s Jay Weinberg unmasked
Slipknot drummer Jay Weinberg and his proper horrorshow burlap mask. On the right is the devilishly handsome Jay Weinberg without his mask. Weinberg joined Slipknot in 2014 replacing the departing Joey Jordison, who sadly passed away in 2021.
Slipknot’s Sid Wilson unmasked
Slipknot turntablist #0 Sid Wilson's mask dramatically changed in 2019 from his more traditional skull and gas masks to an almost Palpatine -esque deformed human mask with black robes. On the right is Sid Wilson without his mask at the premiere of Slipknot: Day Of The Gusano in Beverly Hills.
Limp Bizkit’s Wes Borland unmasked and without makeup
Chameleon-like Limp Bizkit guitarist Wes Borland is constantly coming up with brilliant new looks for the band's live shows. Fusing a mask with crudely painted make-up, this brilliantly disturbing guise is like a cross between Salvador Dali, The Joker and a demented aristocrat. Here is Wes Borland without his mask and makeup at a photoshoot in 2017.
Slipknot’s Corey Taylor unmasked
Slipknot singer #8 Corey Taylor's guise evolved into a sinister translucent mask in 2019. As the frontman of Stone Sour - and arguably the most famous member of Slipknot to boot - unless you've been living under a rock for the past two decades, you'll be well aware of what Corey Taylor looks like without his mask.
GWAR’s Blothar unmasked
Following the untimely death of singer Oderus Urungus (aka Dave Brockie) in 2014, GWAR recruited Blothar - aka Michael Bishop – as their new frontman who comes complete with a pigface goblin guise. On the right is Blothar without his mask and outlandish costume speaking at a TED Talk in 2015.
Slipknot’s Alessandro Venturella unmasked
Slipknot bassist Alessandro "Alex" Venturella's mask changed from a hessian fabric mask into patterned copper mask in 2019. The genial-looking chap on the right is Alessandro Venturella without his mask.
KISS’s Paul Stanley unmasked and without makeup
Alongside Gene Simmons, Paul Stanley has been a member of KISS since their inception in 1973 and his alter ego The Starchild has remained a constant all this time.
Slipknot’s Jim Root unmasked
Slipknot guitarist #4 Jim Root has worn a Jester mask for the entirety of his career with only minor changes in its design. Why change perfection?! Jim Root is immediately identifiable even without his mask thanks to his luscious, voluminous beard.
Behemoth’s Nergal unmasked and without makeup
One of the standout Main Stage acts at Download Festival 2019, Polish blackened death metallers Behemoth – led by the fearsome lead vocalist Nergal – have always adorned striking make-up on stage creating an enigmatic aura. On the right is Adam Nergal Darski without makeup at an album signing session.
Ex-Slipknot percussionist Chris Fehn unmasked
Before he exited Slipknot in somewhat acrimonious circumstances in April 2019, #3 Chris Fehn wore a distinctive Liar Mask – aka the Pinocchio Mask. On the right is the Chris Fehn without his mask at the premiere of Shawn Clown Crahan's movie 'Officer Downe' in 2016.
KISS’s Gene Simmons unmasked and without makeup
On stage and wearing his trademark makeup, Gene Simmons adopts The Demon persona.
KISS’s Eric Singer unmasked and without makeup
Following the death of the late-great Eric Carr in 1991, new drummer Eric Singer didn't adopt his The Fox persona; instead he resurrected original drummer Peter Criss' The Catman guise.
KISS’s Tommy Thayer unmasked and without makeup
Joining KISS permanently in 2002, Tommy Thayer jumped straight into Ace Frehley's platform heels and took on his The Spaceman makeup design.
Ghost Nameless Ghoul unmasked
In March 2017, a Swedish musician called Martin Persner shared a video claiming he was formerly a Nameless Ghoul in Ghost called Omega. He left the band in July 2016 after a seven-year stint.
Slipknot’s Tortilla Man unmasked
When Tortilla Man replaced percussionist Chris Fehn in 2019, Slipknot kept his identity shrouded in mystery. It didn't take fans long, however, to suss out that Tortilla Man was Michael Pfaff, the keyboardist for M. Shawn 'Clown' Crahan's side project Dirty Little Rabbits.