Aldi shop in Manchester permanently rebrands as 'Aldeh' after Oasis Heaton Park gigs
It was initially only temporary
Aldi has confirmed that the rebranded ‘Aldeh’ sign at its Bury New Road store in Prestwich, Manchester will remain in place following an outpouring of support from Oasis fans.
The sign - a nod to the Mancunian pronunciation of Aldi and a tribute to Oasis’ reunion tour - was originally intended as a temporary fixture, due to be taken down after the final Manchester gig.
However, it quickly became an unexpected tourist spot for fans pouring into the city. Oasis fanatics and locals alike began queueing for selfies, posts went viral, and a fan petition to make the sign permanent gathered over 1,300 signatures in under a week.
The petition to keep the sign was launched by a Manchester local, Ella Curtis, who wrote: “What started as a nod to a special reunion, quickly took on a life of its own. The rebrand resonated with people across Manchester and beyond.
"Photos of the sign went viral, because it tapped into something meaningful: pride in where we’re from, and in what this city has given the world. In short, Prestwich got its own Blue Plaque.”
The Prestwich store is a stone’s throw from Heaton Park, where Oasis played five sell-out shows this month.
The sign is now even listed on Google Maps as a cultural landmark, complete with 5* reviews - with one visitor calling it ‘the Stonehenge of a generation’.
Liam Gallagher himself added to the buzz, sharing a picture of the sign on his Instagram story, whilst local Bury MP Christian Wakeford also voiced his support for the petition.
Aldi previously teased fans on social media about making the sign permanent, posting: “Boss said we also need 10,000 likes and a comment from one of the Gallaghers”.
Noel’s daughter, Anais, duly responded on TikTok, and with fans giving the Facebook post over 15,000 likes, Aldi’s Chief Executive Officer, Giles Hurley, was left with no choice but to personally endorse the decision.
Giles Hurley, Chief Executive Officer at Aldi UK, took to his LinkedIn to confirm the move: “In celebration of the Oasis reunion tour, Aldi UK renamed our store closest to Heaton Park, Manchester ‘Aldeh’.
"The response has been supersonic, with Oasis fans and proud Mancunians visiting the store to see it for themselves.
"Last week, a petition was launched by a local resident calling for us to keep the sign. So naturally, we took to social media to see what our shoppers thought, turns out… people are mad for it and want the sign to stay.
"I’m pleased to announce that we’ll be keeping the Aldeh sign as a tribute to Manchester!
"As you were."
Julie Ashfield, Chief Commercial Officer at Aldi UK says: “We’ve been blown away by the public’s reaction to ‘Aldeh’. What started as a fun, temporary tribute to Oasis and the local accent has turned into something far bigger.
"We’ve heard shoppers loud and clear, and we’re absolutely delighted to keep the sign up for the long haul. It’s been brilliant to see the joy it’s brought to fans and the Manchester community.”