Holly Willoughby reveals shock as HUGE chain renames store with her name on

What a surprise!

Author: Emma DoddsPublished 5th Sep 2018
Last updated 6th Sep 2018

This Morning presenter Holly Willoughby has taken to Instagram to share a moment in which she was utterly baffled. The 37-year-old, who was recently confirmed as Ant McPartlin's temporary replacement for I'm A Celebrity... Get Me Out Of Here!, revealed that she was walking past the Harvey Nichols flagship store in Knightsbridge, London, when she was forced to do a double take.

Posting a photo of the front of the store, Holly wrote, 'Seriously thought I was dreaming driving past @harveynichols today... changing their name to celebrate women this month #hollynichols đź’•' sic

Fans were loving the switch-up, with one writing, 'That is amazing, love this!' as another commented, 'I thought the same when I was on their website last night! Glad it’s not just me!' and one other wrote, 'How cool! They picked a great name.'

The switch-up is part of Harvey Nichols' new campaign to celebrate women, Let's Hear It For The Girls, which will take place throughout the month of September.

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Holly Willoughby reveals shock as HUGE chain renames store with her name on
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Group marketing and creative director Deb Bee explained, "This is a month of events celebrating women, those who have inspired us in the past and those that continue to do so today.

"Our Knightsbridge flagship now has four floors dedicated to women’s wear — and we’ve ramped up our range of beauty services to suit women’s often demanding lifestyles."

The store has also reportedly spray painted quotes from famous women onto the pavement outside its premises, featuring words said by women such as Melinda Gates and Coco Chanel.

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