Alison Hammond sets record straight after fan accused her of 'wearing a Rolex' on This Morning

Amid the cost of living crisis, a viewer wasn't happy

Author: Alex RossPublished 24th Oct 2023

Following Holly Willoughby's departure from hit daytime show This Morning, viewers have been seeing a lot more of Alison Hammond, as she's stepped in to host alongside fellow presenter Dermot O'Leary.

Whilst most viewers are loving having more of Alison on their screens, one This Morning fan took to social media on Monday (23rd October), to admit she felt a little 'uncomfortable', after thinking Alison was presenting whilst wearing an expensive Rolex watch.

A user with the name 'mc_guinness4' wrote on X: '#ThisMorning I love watching @AlisonHammond but with the cost of living affecting us all, I find it uncomfortable seeing her wearing, what looks like a Rolex'. (sic)

Upon seeing the post, the 48-year-old was quick to set the record straight, revealing the watch in question was actually a Michael Kors watch which she was given by her late mum.

She wrote: 'I wish !! It’s actually a Micheal Kors Watch my late mum bought me and it cost her £185 of her hard earned money . It means more to me than any Rolex . Sorry you felt uncomfortable 💓'. (sic)

Fans of the former Big Brother contestant were quick to send their support, with many telling her she has no need to apologise for anything.

One wrote: 'Check and Mate. Well done Alison on a very measured response to a ridiculous tweet. 👏👏👏', with another adding: 'Ignore this Alison. You do not need to justify yourself. People will always make assumptions'. (sic)

Another said: 'You do not need to apologies Alison. Well done for your calm response to this ridiculous tweet'. (sic)

Check out all of the famous faces who could replace Holly on This Morning:

Alison Hammond

Alison Hammond is the Friday host alongside Dermot O'Leary, but she's currently one of the favourites to take the full time role.

Dermot O'Leary

He hosts the show on a Friday alongside Alison Hammond, but fans would love to see Dermot O'Leary in a more full time role.

Josie Gibson

As well as being a loved member of the This Morning team, Josie has been promoted to host in recent months during the holidays, alongside Irishman Craig Doyle. And now she's appearing in I'm A Celeb, will she host the show permanently in 2024?

Cat Deeley

After joining Rylan Clark in November 2023 to host the show, fans were calling for Cat Deeley to become a permanent presenter!

Craig Doyle

Craig joined the This Morning team in 2021, presenting competitions before being promoted to a stand-in host alongside Josie Gibson. In recent months, Craig has presented the main show alongside the likes of Alison Hammond, Mollie King, Rochelle Humes, and Holly Willoughby.


Since Phillip's departure, Craig has been presenting the show frequently alongside Holly.

Rylan Clark

Until recently, Rylan Clark was a regular face on This Morning, stepping in to host the show as well as being the showbiz reporter. Now there's a position going, will Rylan leave his radio show to return?

Stacey Solomon

Stacey Solomon is firm favourite at ITV, having been a popular panellist on Loose Women for a number of years. Following Phillip's departure earlier this year, many of Stacey's fans believed she'd hinted she could be about to replace him, after revealing she'd just had 'one of the most exciting meetings of my life.'

Marvin and Rochelle Humes

Rochelle is a current member of the This Morning team and has stepped in to host the show a number of times, and she's also number of other shows alongside her husband Marvin! The pair would be a great fit!

Eamonn Holmes and Ruth Langsford

Former Friday hosts Ruth Langsford and her husband Eamonn Holmes were replaced by bosses by Alison and Dermot, but could they be tempted to return to host the show?

Ben Shephard

Ben Shephard is a regular face on the ITV circuit - not only is he a regular presenter for Good Morning Britain, he also hosts daytime challenge show Tipping Point. He's an official stand-in on This Morning, having hosted alongside Holly in October, so could his role become more permanent?

Davina McCall

Davina is loved by TV fans across the UK, and she's been a regular guest on the show over the years, as well as occasionally stepping in to host.

Christine Lampard

Christine Lampard (née Bleakley) has been a stand-in for Holly Willoughby in the past, and she often presents Lorraine when Lorraine Kelly is off on holiday, meaning she's very well liked at ITV!

Gok Wan

Fashion guru and chef Gok Wan was a huge hit with viewers when he hosted the show alongside Rylan Clark back in 2018, and he's now a regular guest presenter on the show!

Vanessa Feltz

Vanessa Feltz has been a TV personality since 1992 - so she's VERY experienced. Having previously presented the show and often giving advice to callers, she wouldn't be a stranger to the show.

Abbey Clancy

Rumours are rife that TV presenter and model Abbey Clancy is the new favourite to replace Holly. The mum-of-four had a good relationship with ITV, having recently worked with them on Abbey Clancy: Celebrity Homes.

Hannah Waddingham

Actress and TV presenter Hannah Waddingham has also been thrown into the hat for the role. Known for roles on Ted Lasso, Game of Thrones and this year's Marks and Spencer Christmas advert, as well as presenting Eurovision 2023, Hannah would be a very popular choice.

As well as currently being one of the main hosts on This Morning, Alison is also keep fans entertained on the current series of The Great British Bake Off!

Following Matt Lucas' departure, Alison was announced as the new host alongside Noel Fielding, with viewers so far loving her antics in the Bake Off tent.

Now read:

Your ultimate guide to The Great British Bake Off

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