Jess Glynne releases the 'raw and honest' music video for 'What Do You Do?'
It's set in New York
Last updated 4th Aug 2023
After releasing her comeback hit 'Silly Me' back in April, Jess Glynne released 'What Do You Do?' on 14th July. The new song is full of summer vibes and features lyrics such as: 'I know it's bad for me, but it's what I crave/And I'm not proud of it, wish I could change'.
Finally, three weeks after the release of the song, the music video has been released, and it features Jess in New York City.
Speaking about the music video, Jess said: "Shooting in New York City was an experience and it felt perfect for the energy of the song. Putting this visual together was really special as everyone just wanted to bring my emotions and visions to life."
She continued: "We kept it really raw and honest to the meaning of the song and that was super important to me. We had numerous set-ups in lots of different locations as I wanted to convey a lost soul searching for freedom, fun and also yearning to be touched.
"It felt so liberating and exciting doing it this way as there was no guarantee and anything was possible. For the styling, I really wanted to go for something empowering and sexy, something that also felt vulnerable but ready for a night out welcoming all types of adventure."
On the day of her song's release, Jess shared a clip of the song captioned: 'WHAT DO YOU DO? 🤍 OUT NOW'. The teaser video features clips from her lyric video, which is available to watch in full on YouTube.
Speaking about her new song, Jess said: "’What Do You Do?’ has a whole lot of feelings in it and I’m so excited to share this with you. This type of record is one of my favourites to make. Wearing my heart on my sleeve matched with a beat that makes you want to move.
"Sometimes we all need to escape our sadness and our thoughts and just be free to dance in the music. Feeling hope through whatever it is you’re going through is a must for me so if this is what you need right now, I hope this does it for you."
'What Do You Do?' was co-written by Jess along with songwriters who have worked with the likes of Selena Gomez, Madonna and Dua Lipa.
You can hear songs by Jess Glynne on Northsound 1.
Take a look through Jess Glynne's Number 1s:
1) ‘Rather Be’ Ft Clean Bandit – 2014
Jess teamed up with collaboration geniuses Clean Bandit in 2014, to help score her first UK Number 1. The track, 'Rather Be', instantly become a massive hit with fans across the country.
Watch the video on YouTube.
2) ‘My Love’ Ft Route 94 – 2014
Jess's second Number 1 single was another collaboration, this time she teamed up with British record producer Route 94. The deep house style single continues to be a favourite with fans.
Watch the video on YouTube.
3) ‘Hold My Hand’ – 2015
Perhaps one of Jess's catchiest tunes to date! 'Hold My Hand', which was released in 2015, is the perfect song to have a sing-a-long at any live gig. The video is great too...
Watch the video on YouTube.
4) ‘Not Letting Go’ Ft Tinie Tempah - 2015
In what was one of the collaborations of 2015, Jess teamed up with Tinie Tempah, with the pair working their magic on the hit 'Not Letting Go'.
Watch the video on YouTube.
5) ‘Don’t Be So Hard On Yourself’ – 2015
Another catchy Number 1 hit from Jess Glynne was her 2015 single 'Don't Be So Hard On Yourself'. After receiving tons of praise for the lyrical content, the song helped Jess equal Cheryl's record for the most Number 1 singles by a British female solo artist.
Watch the video on YouTube.
6) ‘These Days’ Ft Rudimental – 2018
After a three-year break from releasing music, Jess returned in style earlier this year when she teamed up with Rudimental on the hit track 'These Days'. Helping Jess overtake Cheryl to break the record, the singer became the first British female solo artist to score six UK Number 1 singles.
Watch the video on YouTube.
7) 'I'll Be There'
Jess Glynne released 'I'll Be There' in May 2018, the song was the lead single from her album 'Always in Between' and reached Number 1 in June of that year.
Watch the video on YouTube.
Now read:
Jess Glynne: Everything you need to know about the 'Hold My Hand' singer
Jess Glynne releases comeback song 'Silly Me' along with a surreal music video
All of Jess Glynne's Number 1 songs