Anne-Marie recalls why she created #TherapyIn15 and how it's helped

The lovely Anne-Marie joined us at Hits Live Birmingham on Saturday 20th November, delighting the crowd at the Resorts World Arena alongside the amazing line-up of Rag’n’Bone Man, Tom Grennan, Becky Hill, Dermot Kennedy, Years & Years, James Arthur, KSI and The Wanted!

With hits like '2002' and 'Ciao Adios', there's no denying the fact Anne-Marie is one of the biggest female artists around at the moment, with the singer even linking up with Little Mix and Niall Horan this year!

Before she headed out to do her thing on stage, Anne-Marie joined Fleur, James and Matt backstage to chat about all things '#TherapyIn15', from how the hashtag came about, to what it is and how it was created!

After James told Anne-Marie: "I'm in love with #Therapyin15", the singer went on to reveal how the hashtag began, saying: "Well, it started actually years and years ago, when I did a thing called agony aunt.

"I want to help people, right, and I want to make people feel good, and I started this email thing where people could email me their problems, or whatever they're going through and I would try and help them with what they're dealing with."

Anne-Marie then admitted that due to only a few people being able to get the email through, she decided to take things to Twitter. Following the release of her debut album 'Speak Your Mind', she decided to create the hashtag "speak your mind in 15 minutes".

"So people have 15 minutes every Sunday, or some Sundays, to just let out how they're feeling. And then I released 'Therapy' and it became therapy in 15."

She then added: "If you're happy, or you're sad, or you're annoyed - hopefully the week ahead for everyone will be a bit lighter because they've let a bit of steam off!"

Anne-Marie's Twitter hashtag has helped so many people, with the 'Our Song' singer admitting: " It's so cool because everyone proper helps each other." Amazing!

Watch Anne-Marie answer fan questions at Hits Live Birmingham 2021:

Check out all of the backstage photos from Hits Live Birmingham 2021 below:

It's safe to say 2021 has been a year to celebrate for Anne-Marie! Not only did she turn 30-years-old, the performer also dropped her hugely-anticipated second studio album in July, called 'Therapy'.

She didn't stop there though, after teaming up with Little Mix girls Perrie Edwards, Jade Thirlwall and Leigh-Anne Pinnock on the hit single 'Kiss My (Uh Oh)', Anne-Marie also released her self-help book You Deserve Better in September and she even dropped a clothing collab with high street brand New Look.

Fans of the 'FRIENDS' singer also have a lot to look forward to next year, with Anne-Marie announcing her 'Dysfunctional Tour' for 2022, where she will be performing at Dublin, Glasgow, Cardiff, Leeds and London.

You can hear Anne-Marie's biggest hits on Hits Radio.

Now read:

Anne-Marie and Niall Horan announce second collaboration

Anne-Marie: Everything you need to know about the 'Don't Play' singer

Anne-Marie unveils front cover of self-help book You Deserve Better

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