The 'Black Magic' singer took to her Instagram page to reveal the exciting news, revealing her 'self love' swimwear brand will be called 'IN’A’SEASHELL'.
Leigh-Anne wrote, 'So for the past year and a half I’ve been working on something very very exciting with my girl @gabriellenikita we are so excited to reveal we will be launching our very own swimwear brand called @inaseashell a brand that not only promotes self love but encourages anyone who wears it to feel confident and sexy AF! So this summer we’ve got you covered because it’s launching in April! So keep your eyes PEELED and your ears OPEN! It’s coming 🤪🤪🙌🏽🙌🏽😍😍'. sic
It seems fans of the singer are loving her new brand, with many commenting how excited they are to get their hands on some of the garments.
One user wrote, 'if you think i’m gonna buy the whole collection instead of saving up for a car and uni then you’re absolutely right', with another adding, 'Can’t wait to see!❤️'.
Another chimed, 'Been waiting so long for this..... 🙌🏼😏🔥'. sic
Check out Little Mix through the years:
2011
After being put into a group by Kelly Rowland on The X Factor in 2011, the Little Mix girls rocked denim and trainers as they posed at the Judges Houses' stage of the competition.
Little Mix's Leigh-Anne Pinnock announces 'self love' swimwear brand
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2018
The girls then changed into smart black and white suits for their first ever performance of 'Woman Like Me' with Nicki Minaj.
2011
After being put into a group by Kelly Rowland on The X Factor in 2011, the Little Mix girls rocked denim and trainers as they posed at the Judges Houses' stage of the competition.
2011
Throughout their time on The X Factor, Jade, Perrie, Jesy and Leigh-Anne stuck with the same 'colour and prints' theme for performances, each making an identify for themselves.
2011
Attending the Twilight Breaking Dawn Part 1 premiere in 2011 with their X Factor mentor Tulisa, the Little Mix girls dressed up in stunning LBDs.
2011
After winning The X Factor ahead of Marcus Collins, Little Mix started to make an identity as a band, co-coordinating their outfits both on stage and at events.
2012
One year on from their historic win on The X Factor, Little Mix returned to perform their brand new single, looking more grown up.
2012
At the launch for Little Mix's debut album 'DNA', Jade, Perrie, Leigh-Anne and Jesy looked stunning in black outfits.
2013
All of the Little Mix girls have experimented with their hair colours, but in 2013 Perrie went for purple, whilst Jade was rocking the colour blue.
2013
Attending their first ever BRIT Awards in 2013, Little Mix dressed up for the occasion, all wearing totally different outfits.
2013
Experimenting even further with her hair in 2013, Perrie changed her look from purple to dip dye pink later in the year.
2016
After taking some time off to work on their new album, Little Mix returned in 2016 with a brand new look. Looking a lot more grown up, the girls started to wear a lot more custom-designed outfits on stage.
2015
Perrie couldn't resist getting into the Disney spirit in 2015 when she made a trip to Disneyland Paris!
2016
Walking the red carpet ahead of their first ever BRIT Awards performance, Little Mix oozed glamour as they invited their mums along for the party.
2016
That same night the girls took to the stage in matching green and black outfits to give an incredible performance of their hit song 'Black Magic'.
2017
After receiving some harsh criticism online for some of the more risqué outfits, Little Mix wore suits for their performance of 'Power' during The X Factor finals in 2017.
2017
After taking more of an interest in fashion, attending various fashion events with her band mate Jade Thirlwal, Leigh-Anne started to take inspiration, wearing this cute number for her birthday in 2017.
2017
Little Mix embraced the race driving theme brilliantly in 2017 when they performed at F1 Live in London.
2017
The girls attended the Nickelodeon Kids' Choice Awards in Los Angeles in 2017, rocking the red carpet with their different outfit choices.
2017
Whilst Perrie, Jade and Leigh-Anne stuck with their natural hair colours in 2017, Jesy experimented a lot, even dying her hair bright pink!
2018
Looking completely stunning, Jade, Leigh-Anne, Jesy and Perrie rocked the red carpet at the 2018 BRIT Awards. Whilst most fans loved their look, Jesy, Jade and Perrie were quick to mock Leigh-Anne for wearing her 'dressing gown'.
2018
Little Mix stars Leigh-Anne and Jade attended The British Fashion Awards in 2018, wearing stunning dresses to the prestigious event.
2018
The girls went for a more retro look during a performance to their fans in Germany in 2018.
2018
At the launch of their amazing album 'LM5' in 2018, Leigh-Anne, Jesy, Perrie and Jade looked casual and chic as they signed copies of their album for fans.
2018
Ahead of their performance with American rapper Nicki Minaj, Jesy injected a bit of colour into Little Mix's red carpet look at the 2018 MTV EMA Awards, whilst Leigh-Anne rocked green dreadlocks.
2018
The girls then changed into smart black and white suits for their first ever performance of 'Woman Like Me' with Nicki Minaj.
2011
After being put into a group by Kelly Rowland on The X Factor in 2011, the Little Mix girls rocked denim and trainers as they posed at the Judges Houses' stage of the competition.
2011
Throughout their time on The X Factor, Jade, Perrie, Jesy and Leigh-Anne stuck with the same 'colour and prints' theme for performances, each making an identify for themselves.
2011
Attending the Twilight Breaking Dawn Part 1 premiere in 2011 with their X Factor mentor Tulisa, the Little Mix girls dressed up in stunning LBDs.
2011
After winning The X Factor ahead of Marcus Collins, Little Mix started to make an identity as a band, co-coordinating their outfits both on stage and at events.
2012
One year on from their historic win on The X Factor, Little Mix returned to perform their brand new single, looking more grown up.
2012
At the launch for Little Mix's debut album 'DNA', Jade, Perrie, Leigh-Anne and Jesy looked stunning in black outfits.
2013
All of the Little Mix girls have experimented with their hair colours, but in 2013 Perrie went for purple, whilst Jade was rocking the colour blue.
2013
Attending their first ever BRIT Awards in 2013, Little Mix dressed up for the occasion, all wearing totally different outfits.
2013
Experimenting even further with her hair in 2013, Perrie changed her look from purple to dip dye pink later in the year.
2016
After taking some time off to work on their new album, Little Mix returned in 2016 with a brand new look. Looking a lot more grown up, the girls started to wear a lot more custom-designed outfits on stage.
2015
Perrie couldn't resist getting into the Disney spirit in 2015 when she made a trip to Disneyland Paris!
2016
Walking the red carpet ahead of their first ever BRIT Awards performance, Little Mix oozed glamour as they invited their mums along for the party.
2016
That same night the girls took to the stage in matching green and black outfits to give an incredible performance of their hit song 'Black Magic'.
2017
After receiving some harsh criticism online for some of the more risqué outfits, Little Mix wore suits for their performance of 'Power' during The X Factor finals in 2017.
2017
After taking more of an interest in fashion, attending various fashion events with her band mate Jade Thirlwal, Leigh-Anne started to take inspiration, wearing this cute number for her birthday in 2017.
2017
Little Mix embraced the race driving theme brilliantly in 2017 when they performed at F1 Live in London.
2017
The girls attended the Nickelodeon Kids' Choice Awards in Los Angeles in 2017, rocking the red carpet with their different outfit choices.
2017
Whilst Perrie, Jade and Leigh-Anne stuck with their natural hair colours in 2017, Jesy experimented a lot, even dying her hair bright pink!
2018
Looking completely stunning, Jade, Leigh-Anne, Jesy and Perrie rocked the red carpet at the 2018 BRIT Awards. Whilst most fans loved their look, Jesy, Jade and Perrie were quick to mock Leigh-Anne for wearing her 'dressing gown'.
2018
Little Mix stars Leigh-Anne and Jade attended The British Fashion Awards in 2018, wearing stunning dresses to the prestigious event.
2018
The girls went for a more retro look during a performance to their fans in Germany in 2018.
2018
At the launch of their amazing album 'LM5' in 2018, Leigh-Anne, Jesy, Perrie and Jade looked casual and chic as they signed copies of their album for fans.
2018
Ahead of their performance with American rapper Nicki Minaj, Jesy injected a bit of colour into Little Mix's red carpet look at the 2018 MTV EMA Awards, whilst Leigh-Anne rocked green dreadlocks.
2018
The girls then changed into smart black and white suits for their first ever performance of 'Woman Like Me' with Nicki Minaj.
We may only be four months into 2019, but it has certainly been a year to remember so far for Leigh-Anne.
See Little Mix live on 'LM5 - The Tour' at the following venues:
OCTOBER 2019
Glasgow The SSE Hydro - Thu 17th
Glasgow The SSE Hydro - Fri 18th
Glasgow The SSE Hydro - Sat 19th
Liverpool Echo Arena - Mon 21st
Liverpool Echo Arena - Tue 22nd
Newcastle Radio Arena - Fri 25th
Newcastle Radio Arena - Sat 26th
Sheffield FlyDSA Arena - Mon 28th
Sheffield FlyDSA Arena - Tue 29th
London The O2 - Thu 31st
NOVEMBER 2019
London The O2- Fri 1st
London The O2 - Sun 2nd
Birmingham Resorts World Arena - Thu 7th
Birmingham Resorts World Arena - Fri 8th
Birmingham Resorts World Arena - Sun 9th
Nottingham Motorpoint Arena - Mon 11th
Nottingham Motorpoint Arena - Tue 12th
Manchester Arena - Thu 14th
Manchester Arena - Fri 15th
Manchester Arena - Sat 16th
Leeds First Direct Arena - Mon 18th
Leeds First Direct Arena - Tue 19th
London The O2 - Thu 21st
Although most of the dates are sold out, various tickets are still available to buy at Aloud.com.
You can hear Little Mix's biggest hits on Hits Radio.
Turn it up with Hits Radio! Home of Fleur East, Sam Thompson and Gemma Atkinson playing the biggest hits and the biggest throwbacks, alongside the biggest laughs and life-changing competitions. Tune in on FM, DAB, online, ask your Smart Speaker to 'Play Hits Radio' and download the Rayo app.
NOW WATCH: Little Mix Tease Details Of A Brand New Single At The BRIT Awards 2019
