David Haye takes another swipe at I'm A Celeb co-star Adam Thomas ahead of final

He's accused Adam of playing the 'victim card'

David Haye and Adam Thomas
Author: Alex RossPublished 23rd Apr 2026
Last updated 23rd Apr 2026

With the I'm A Celeb: South Africa final taking place live in London tomorrow night (Friday 24th April), this year's cast are set to meet up for the first time since the pre-launch event.

As well as reports suggesting that Jimmy Bullard is refusing to go to the final, camp mates David Haye and Adam Thomas have come to blows in recent days, after Adam shared an emotional statement revealing David 'broke him' during their time in South Africa.

Despite revealing he had spoken to Adam since filming ended, the former boxer has appeared on This Morning today (Thursday 22nd April), where he ripped into Adam further, telling hosts Cat Deeley and Ben Shephard that he believes he's 'playing the victim card'.

Speaking about his relationships on the show, David said: "Gemma and I started off frosty, two big personalities, we clashed at the beginning. But once I got to know her, we got on great. We left hand in hand afterwards, such a lovely woman. I got on with everyone, even Adam. The bullying thing, he's really fanning the flames on it and I think his angle is to play the victim card.

"Whenever there was a trial, his sickness popped up and I just called that out, I'm the type of person who sees something and says 'Nah, you're full of it.'

"It flares up at convenient times and I just called that out. He's a super sweet guy but he's a professional victim, he is a professional victim. I sat next to him on the plane for 10 hours and actually explained to him what banter is."

Despite Cat and Ben attempting to defend Adam, David went on to say: "Even though Adam is b---hing and moaning now, he's a nice guy. We're cool but it wasn't the worst time of his life. If he thinks it's the hardest time of his life, we've got other campmates who can tell him it wasn't.

"Because that wasn't shown, he can milk it, and he'll probably win it off the strength of all the old biddies going 'Oh, poor Adam!' That's the narrative, it's a TV show, they cut it how they want to cut it. But don't take my word for it, watch the live show, listen to what the other campmates say."

Earlier this week, when scenes aired showing David seemingly picking at Adam in camp, the Waterloo Road actor released an emotional statement to his fans, admitting it was 'one of the toughest things' he'd been through.

He wrote on Instagram: 'Not going to lie, this picture breaks my heart, as I know on the inside what I was dealing with and truth be told I thought it was all my fault. I now know that’s not the reality…

'My time in I’m a Celebrity South Africa was one of the toughest things I’ve ever been through, physically, mentally, and emotionally.

'Watching it back hasn’t been easy at all. There were moments I felt pushed to my absolute limit, and if I’m honest, times I didn’t even recognise myself. Living with arthritis is something I don’t really talk about, as much as I should do…but in there it really took its toll. My biggest fight was pretending to put on a brave face and trying to hide the pain! that can be exhausting within itself. There were days my body just didn’t want to keep going, but I did.

'I won’t sit here and say I handled everything perfectly, because I didn’t. I wish I spoke up for myself sooner. I wish I stood my ground instead of trying to keep the peace, but I’ve learned that being kind doesn’t mean being weak, and sometimes it takes going through tough moments to find your voice.

'Since coming out, I’ve taken time to process everything, and I’m in a much better place now. I let go of the anger, had the conversations I needed to have, and chose peace.

'What I’m most proud of, is at times like this I wanted to walk, I wanted to quit but I didn’t . Even when I wanted to walk away, even when it felt like too much, I never give up! and that means everything to me.

'He broke me in there, he pushed me to my limits, and I’ve told David this and he’s apologised and that’s that! I’ve moved on now, am not one to hold a grudge.

'But thank you for all your lovely messages and all the kind words ❤️

'We all face people and situations that try to break us, but sometimes those moments are what rebuild you stronger than ever.

'Be kind'. (sic)

37-year-old Adam has since revealed he's sought therapy following his time on the show, but did admit he's spoken to David in recent days.

Meanwhile, it's safe to the say the live final on Friday (24th April) night is going to be a dramatic one.

As well as the drama between Adam and David, ex-footballer Jimmy is reportedly refusing to attend, and Sinitta confirmed during an appearance on Good Morning Britain that Gemma Collins is no longer speaking to her, after believing she's been 'selling stories' to the press about her.

The I'm A Celeb: South Africa final will air in two parts at 7.30pm and 10pm on ITV1/ITVX and STV1/STV Player on Friday 24th April.

Check out all of the remaining celebs on the show:

Adam Thomas


Sir Mo Farah


Harry Redknapp


Craig Charles: FOURTH PLACE


Scarlett Moffatt: SIXTH OUT


Sinitta: FIFTH OUT


Ashley Roberts: FOURTH OUT


Jimmy Bullard: LEFT


Beverley Callard: LEFT for medical reasons


Gemma Collins: THIRD OUT


David Haye: SECOND OUT


Seann Walsh: FIRST OUT


Now read:

Adam Thomas shares emotional statement saying David Haye 'broke' him on I'm A Celeb

Everything you need to know about I'm A Celeb: South Africa

Every winner of I'm A Celeb through the years

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