Molly-Mae shares heartfelt message to fans after launching fashion brand Maebe
She's been teasing the big announcement for a while
Despite making headlines recently for her shock split from Love Island beau Tommy Fury, Molly-Mae Hague has proved she isn't slowing down anytime soon, launching her brand new fashion brand, Maebe. Following the brand's Instagram launch on 8th September, the social media star has now shared a sweet message to thank her fans.
Molly launched Maebe on the brand's official Instagram account last week, with the post showing her model various garments at photoshoots. In the video, Mol is asked if she has "ever thought about launching a fashion brand" - to which she aptly replies: "Maybe"...
Raking in hundreds of thousands of likes, the post also revealed that the 'store' would be launching on 29th September 2024. Attracting plenty of comments, one fan wrote: 'SOOO EXCITED FOR THIS 🤍✨', with another adding: 'Please, take my money.' (sic)
Just days after Maebe's Instagram launch, Molly-Mae has taken to her Instagram Story to thank her fans for their support. In the heartfelt post, Mol wrote: 'I just wanted to take a moment to share how incredible GRATEFUL I am for your amazing response to @maebestore
'I can't tell you how that feels after coming up to 3 years in the making. To actually be able to talk about it with you now feel very surreal.
'I've been very lucky to work on some incredible projects and with some very special people in my career, many who I have learned so much from an will take into what is definitely the most special project so far.
'Maebe has been so personal, so intense and such a beautiful and creative outlet for me personally and over the next few weeks I feel like you are really going to see how true to me Maebe is and also what it has taken to get this far.
I know the journey ahead may not be perfect, especially doing this on my own. It was very important for me to take full ownership and the complete lead with Maebe, of course with the help of a very small team who I adore.
'This has been a project I've poured m heart and soul into, I am so proud of what I've created. Though I'm learning as I go, I promise to do the best I can for all our future Maebe customers & community and I can't wait for you to be a part of it all. There's so much to come to connect us all and that makes me really excited.
'I never ever take your support for granted. I really am the luckiest girl in the world to have you all.
I just wanted to say thank you from the bottom of my heart.
Molly 🤍 '. (sic)
Molly has been teasing the new 'big secret project' for quite some time now, with her admitting to fans that she knows her tight-lipped teasing was frustrating, but promising it would be worth the wait. In her first YouTube video since her shock split from Tommy, Molly revealed that she had been working on the brand since before she fell pregnant with her daughter, Bambi.
With rumours running wild over what the announcement could be, fans began to suspect it may be a clothing brand, following some avid detective work that found the company's official listing, as well as finding the Maebe Instagram account prior to its first launch post.
As well as confirming that Maebe 'Instagram hard launch' would happen on 8th September, Molly-Mae also revealed on her YouTube channel that there would be 'something going on' on 21st September - saying: "I don't think you guys are ready for what's about to happen!"
We can't wait to see what Molly-Mae does next!
Check out Molly-Mae's impressive career timeline so far:
2015-2019: Molly-Mae's jobs before Love Island
Before shooting to fame in 2019, Molly-Mae earned a wage serving customers in her local Boots store, as well as working as a lifeguard at Hitchin Swimming Centre, in Hertfordshire. She'd also taken her first steps into social media influencing, telling fans years later that her first ad post, at just 16 years old, bagged her ÂŁ25.
June 2019: Molly-Mae enters the Love Island villa
Model and social media influencer Molly-Mae Hague entered the Love Island villa on day four of series five, catching the eye of many of the boys, including boxer, Tommy Fury. She went on to come in a respectable second place alongside the hunk, after their love story unfolded; with Molly's return from Casa Amor being remembered as one of the most super cute moments in Love Island history.
After five years together, the couple split in August 2024.
2019: Molly-Mae became a brand ambassador for Pretty Little Thing
Not long after leaving the Love Island villa, brands were tripping over each other to work with Molly. Among her first collaborations was clothing company, Pretty Little Thing, who the social-media influencer became brand ambassador for.
2019: Molly signs partnership with Beauty Works
Another of Molly's early partnerships, Beauty Works joined forces with the blonde bombshell to create a range of hair extensions and styling tools which complement her signature long locks. Together, they designed a waver, a curling wand, straighteners and a range of hair clips.
2019: Molly launches self-tan brand Filter
The entrepreneur soon starts showing us what she's made of by bringing out her own range of luxury self-tanning products. They received great feedback from fans, bagging 4.4 star reviews on the Filter website. The brand has since expanded into selling a whole host of plush goodies, including dressing gowns, bags, drinks bottles and slippers.
2019: Molly-Mae joins forces with Look Fantastic
Another brand keen to work with Molly-Mae, Look Fantastic signs up to collaborate with the rising reality star. The online beauty shop started sponsoring Molly's make up vlogs showcasing their products.
2021: Molly-Mae becomes a millionaire
New accounts released for MMH Group holdings in 2021 revealed she had become a millionaire. This includes income from 2019-2020 from fake tan company, Filter, as well as brands FM Cosmetics and MMH International, alongside all of her assets.
2021: Molly becomes the official Creative Director of fashion retailer Pretty Little Thing
In 2021, Molly-Mae scaled up her position at Pretty Little Thing to become the brand's official Creative Director. She reportedly earned around £5million per year in the role — and called the move a 'huge moment in her career'.
April 2022: Molly buys her first house with Tommy Fury
Molly and then-boyfriend Tommy Fury announced in a post on Instagram in April 2022 that they'd bought their first house, in Cheshire. Never missing an opportunity to grow brand Molly-Mae, the social media guru soon set up an Insta account in the name of @mollymaison, giving followers all the home inspo they didn't know they needed.
2022: Molly-Mae collaborates with Cosmetips
Another business opportunity came Molly's way in 2022 when Cosmetips signed up to collaborate with the star. Molly-Mae's full beauty edits were soon available to purchase — complete with all the products the influencer recommends. Large volumes of limited-edition kits sold out immediately, due to Molly's ever-increasing popularity.
June 2023: Molly announced she's stepped down from Creative Director role at Pretty Little Thing
On 21st June 2023, not long after giving birth to a daughter, Molly revealed via a Q&A on her YouTube channel that she had decided to step down from her role as Pretty Little Thing Creative Director.
She said: "I'm only going to get this time once with my first-born child. I'm only gonna get Bambi being four-months old once, and yeah I just feel like I have had to just like rearrange my life a little bit, and like lose some commitments that I did have."
She did, however, confirm that she is still working with PLT, continuing with collections and edits, as she thanked them for elevating her career.
2023: Molly-Mae starts teasing 'big secret project'
Over the course of 2023 and into 2024, Molly has been spilling a little tea about an upcoming 'big secret project', which she says she had been working on daily. She didn't reveal too much, but followers of her YouTube vlog and Insta profile have been told to expect an announcement soon.
August 2023: Molly and Tommy appear in At Home With The Furys TV show
Molly and then-boyfriend Tommy Fury featured on the popular Netflix series At Home With The Furys, which was released on the streaming platform in August 2023. It focused on the life of brother, and fellow boxer, Tyson Fury, along with his wife, Paris, and six children.
March 2024: Molly becomes face of L'Oreal
In March 2024, it was revealed the fresh-faced influencer was scaling the dizzy heights of one of the world's leading cosmetics brands, becoming the new face of L'Oreal. Joining the likes of Kendall Jenner, Helen Mirren and golden balls himself, David Beckham — it's an accolade Molly's bound to be buzzing to have under her belt.
June 2024: Molly becomes a brand ambassador for Look Fantastic
After five years collaborating with Look Fantastic, Molly revealed in June 2024 that she was to become an official Brand Ambassador, saying: 'I have shopped on LOOKFANTASTIC for years and...I am proud to announce that I will be extending my partnership with LOOKFANTASTIC on a larger scale.'
July 2024: Rumours circulate of possible reality series
According to Mail Online, before their unexpected split, Tommy Fury and Molly-Mae Hague were in talks with Prime Video to star in a fly on the wall reality series.
A source told the publication: "Molly is fiercely business minded and she knows television is the perfect way to open her following up to a new audience and show any of her doubters she is the real deal."
August 2024: Molly announces 'big secret project' will be revealed on 8th September
In Molly's first vlog since her split with Tommy she told fans all will soon be revealed about the 'big secret project' she's been teasing. Telling fans they're "not ready for what's about to happen", she said an announcement will be made on 8th September, with something exciting happening soon after on 21st September. The unveiling was pushed back by a week, to help give Molly extra time to come to terms with the breakup.
She said: "My heart and soul has gone into this new project. There's absolutely no chance I've worked on this as hard as I have for as long as I have for it to just not happen when and how and where, and in every way that I want it to. Like I'm going to make it perfect. To be perfectly honest with you, would I have taken a little bit more time off social media if it wasn't for my project? Probably. But because this has been in the pipeline for years, I'm ready for it to launch."
September 2024: Fans convinced 'new project' is a clothing brand
As Mol built suspense to the unveiling of her new business, mega-fans turned super-sleuths believed they'd cracked it. In a TikTok in August 2024, fan @lifestylelouella showed followers an Instagram account she'd found under the name MaeBe Store, which matched up to details on Companies House, registered to sell clothing and accessories.
With Insta following just one person - Molly-Mae - many took that as all the confirmation they needed that this was the star's new enterprise.
September 2024: Molly-Mae launches fashion brand Maebe
After weeks of anticipation, and teasing on her YouTube that an announcement was coming on Instagram on 8th September, Molly stayed true to her word, launching her brand new business venture on Instagram - Maebe. In a short clip shared on the maebestore Instagram account, we saw clips of Molly getting stuck in to various clothing photoshoots, before being asked: "Have you ever thought about launching a fashion brand?", before the business mogul replies: "Maybe". We see what you did there, Mol.
Although the exact range of clothing was not disclosed at the time, clips shared to the store's official Instagram show items such as blazers, trousers and cardigans, in a range of neutral tones. The brand's Instagram hard launch also teased that the store would be going live on 29th September 2024 - with Molly thanking her fans for the uproar of love and support they had shown her, and her new venture.
Although fans thought Molly's new project would be halted due to her break-up with Tommy Fury, they were elated to see the influencer and business mogul return to YouTube on 29th August, where she revealed that there's "no way" she was letting her efforts on the brand go to waste.
After announcing the shock split on 14th August 2024, Molly returned to Instagram almost two weeks later, on 27th, to thank 'the best online friends' for their love and support. Tommy also made his social media return just one day later, thanking those who had stood by him through the 'heartbreaking false allegations'.
Molly-Mae previously stated on her Instagram that the brand would have its hard launch on 1st September, however she did postpone this by one week due to her shock split from Tommy.
Now read:
Everything you need to know about Molly-Mae Hague
The definitive guide to which Love Island couples are still together
Tommy Fury says he's 'heartbroken' as he denies 'false allegations'