Celebrity Gogglebox's highest earners revealed 😲

They’re raking it in!

Author: Nathan KatnoriaPublished 25th Jun 2020
Last updated 14th Sep 2020

Who wouldn’t want to appear on Gogglebox? Getting paid to watch TV (not to mention all the free takeaways) is the absolute dream – and that’s just for the families taking part in the regular series.

If you’re one of the famous faces taking part in Celebrity Gogglebox, like Stacey Solomon and Joe Swash or Iain Stirling and Laura Whitmore, the exposure of being on TV every Friday night means they can make a very pretty penny from sponsored social media posts.

With brands falling over themselves to reach big audiences like their huge followings, the Celebrity Gogglebox stars are seriously raking it in just from plugging products on Instagram.

If you’re wondering just how much they can earn, Est1897 have worked out done the maths and worked out the celebs’ earning potential.

Check out Celebrity Gogglebox’s highest earners…

Stacey Solomon and Joe Swash

With 3.4 million Instagram followers, Stacey can charge up to a whopping £14,700 per post. She also has 983,000 followers on TikTok, which could bring in £4,919 per video.


When combined with Joe's 1.5 million Instagram followers, the pair boast a massive 5 million between them. This means they could earn £21,000 per post.

KSI and S-X

KSI is the highest-earning Celebrity Gogglebox star on his own. He has 8.2 million Instagram followers, which can command £34,000 per post. Over the course of one year, this could generate a jaw-dropping £800,000. We're SHOOK.


S-X, who is a record producer, could earn £1,100 per post.

Harry and Sandra Redknapp

Former I'm A Celeb winner Harry has racked up 1.3 million followers, which has the earning potential of £5,800 per post.


His wife Sandra, who stars alongside him on Gogglebox, has 47,000 Instagram followers and could earn up to £204 for each post.

Eamonn Holmes and Ruth Langsford

Much-loved This Morning hosts Eamonn Holmes and Ruth Langsford have amassed quite the following over the years. With 872,000 followers on Instagram, Ruth can ask for £3,800 per post, while Eamonn can bring in £2,700 with his 637,000 followers.

Nick and Liv Grimshaw

With an impressive 1.3 million Instagram followers, sponsored posts can earn Nick up to £5,900.


His niece Liv, who works as an assistant merchandiser at Pretty Little Thing, mainly stays out of the public eye but still boasts 13,000 followers and can charge £59 per post. Not quite as impressive, but every little helps.

Denise Van Outen and Eddie Boxshall

Denise's 404,000 Instagram followers mean she can bring in up to £1,700 per post, while her other half Eddie can charge £58 per post thanks to his more modest 13,000 followers.

Zoe Ball and Woody Cook

Zoe can charge £2,100 per post thanks to her massive following of 489,000.


Her 19 year old son Woody, who rose to fame on The Circle last year, has 109,000 followers, which can earn him £462 per post.

Celebrity Gogglebox was first created as charity special for Stand Up To Cancer, but after the show's success, Channel 4 decided to turn the concept into a real series, with the first series hitting our screens in 2019.

Just like the normal edition of Gogglebox, fans can watch Celebrity Gogglebox on Channel 4 at 9pm on Fridays. Or if you are busy, you can catch up on All4.

The show has attracted some massive names in the past, including Little Mix, Niall Horan, Olly Murs, Jamie and Rebekah Vardy, and Boris Johnson's dad Stanley.

Popular TV host Rylan Clark-Neal also appeared on the show alongside his mum, with actors Emilia and Laurence Fox also taking part.

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