Newtownards department store goes viral on TikTok thanks to heartwarming videos

Have you spotted Wardens on your fyp? 🤣

Author: Emma DicksonPublished 8th Jul 2022
Last updated 8th Jul 2022

A family run department store in the heart of Newtownards high street have gone viral on TikTok this week.

Wardens of Newtownards have been sharing videos online for the past year, showcasing their store's different departments and upcoming sales.

It's a real team effort - staff all of ages aren't afraid to jump in front of the camera. One video shot in the store's paint and wallpaper department has almost 1M views in less than two days 🤯

Why are Wardens' videos so successful?

Perhaps it's because fans get to see a behind the scenes view of the store, the latest sale updates and a look into the family-run business here in NI.

This week, popular 'TikToker' Holly Morridge spotted the videos and fell in love.

She's been sharing them to her 37.7K followers, and it has since generated over 115.2K followers for Wardens of Newtownards page.

Check it out 👇

Wardens was established in 1877 by James Warden who came from a local farming family in North Down. Wardens is known not only for customer loyalty but also for the loyalty of the staff.

Many of the employees have been with the company from leaving school and remain for the duration of their working lives.

They sell everything from furniture and cookware to bedding and DIY supplies. They're your one stop shop for your home!

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