Boojum launch 'clucking' good vegan-chicken alternative

The popular Mexican burrito bar, renowned for its meat-centric creations, is serving up a creative new vegan option for Veganuary!

That’s right, a meat alternative will become part of the Boojum menu this month, made from protein and fibre rich beans.

Not to worry, giving up meat doesn’t mean you have to compromise on great taste.

Partnering with the UK and Europe’s leading meat alternative brand Oumph!, Boojum’s new plant-based chicken, made from responsibly-sourced soya protein, will be seasoned with the famous Boojum blend of spices.

The popularity for meat free choices has skyrocketed in the past few years with Boojum’s sweet potato & lentil dish being a huge hit during Veganuary 2020.

In fact, the legendary 3 Bean Chilli was so popular, the option became a permanent fixture on the menu.

This isn’t just for vegan and vegetarian customers, it’s the perfect alternative to add to any of the main meals on the menu including burritos, fajitas, bowls, tacos and more.

“Veganuary has become increasingly popular each year,” comments Paul McCullagh, Marketing Manager at Boojum. “So, we want to help people who are giving meat alternative meals a go, or appeal to customers who are already vegan, vegetarian and flexitarian, giving them a super flavoursome option.

“Vegetarian meals are the second most ordered dish in Boojum demonstrating that there is strong demand from our customers for plant-based meal options.

“We hope we can play our small part helping people reduce their meat consumption, whatever their reason. You can be assured that this meat alternative would satisfy any meat lover into thinking it’s the real thing!”

The new meat alternative product launches in-stores on today (Tuesday 18th January) and will run for a limited time only, so you’ve got to be quick!

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