The world's most influential celebrities revealed

Putting the word 'influence' into influencers

Author: Alex RossPublished 15th Jun 2021

They are some of the biggest names on the planet so it's no surprise you can barely go a day without seeing their names spread across social media and the press, but it turns out celebrities such as Justin Bieber, Kim Kardashian and Ariana Grande are also VERY influential with fans across the world.

In a new study conducted by marketing agency Pilot Fish Media, the world's most influential celebs have been unveiled, with some pretty HUGE names making the top 10 list.

The study was made up of Internet searches in a number of different categories, including fitness, fashion, beauty, home and personal life.

So, whilst we all crave their Instagrammable lifestyles, check out which celebs are the most influential in the world right now:

10) Kim Kardashian

Total searches: 2,241,960

9) Drake

Total searches: 2,278,920

8) Taylor Swift

Total searches: 2,281,320

7) Eminem

Total searches: 2,451,600

6) Ariana Grande

Total searches: 2,459,160

5) Michael Jordan

Total searches: 2,523,480

4) Shakira

Total searches: 2,841,360

3) Kanye West

Total searches: 2,953,680

2) Kylie Jenner

Total searches: 3,108,360

1) Justin Bieber

Total searches: 3,223,080

Not only did she finish in second place overall, unsurprisingly, Kylie Jenner topped the beauty section, with Ariana Grande in second place and Kylie's sister Kendall coming in third.

Perhaps the most surprising aspect of the study was in the home section, with Will Smith, Justin Bieber and basketball legend Michael Jordan making the top three.

The fashion stakes were also taken up by men, with LeBron James, Kanye West and Michael Jordan coming out on top.

When it comes down to fitness, following his amazing home workouts throughout the pandemic, The Body Coach Joe Wicks comes out on top, with actors Chris Hemsworth and Dwayne Johnson closely behind.

For more information about the study and to see a more in depth look, visit Pilot Fish Media.

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